Casio GShock
A motion campaign where camouflage dissolves the boundary between G-SHOCK and its environment.
Role:
Motion Design, Composer, 3D Animation, Cel Animation
Category:
Motion Graphics Design
Tools:
Photoshop, Cinema 4D, After Effects
Summary
This Casio G-SHOCK campaign introduces the new camouflage line by immersing the watch directly into its surroundings, using the camo pattern to blend seamlessly with the environment. The concept of “filling the environment with the pattern” transforms everyday spaces into extensions of the product itself, visually reinforcing G-SHOCK’s toughness, adaptability, and readiness for any condition. By allowing the camouflage to overtake urban and natural settings, the campaign creates a striking contrast between visibility and concealment, highlighting the watch as both rugged gear and bold style statement. The result is a visually immersive narrative that feels true to G-SHOCK’s utility-driven heritage while pushing it into a modern, design-forward context.
Agency: Laundry Studio
Final Design
