Nike
An immersive retail installation that visualized the four seasons to showcase the durability and innovation of Nike’s Flash collection.
Role:
Motion Design, Composer, Production Designer
Category:
Motion Graphics Design, Production Design
Tools:
Cinema 4D, After Effects
Summary
Nike’s “Flash Installation” was an interactive visualization that brought the four seasons to life, symbolizing durability and performance through changing environments. The installation aimed to showcase the practical resilience of Nike’s new product line in a visually immersive way. The final installation delivered an immersive storytelling moment that drew audiences into Nike’s brand world. By combining real-time environmental effects and motion graphics, the space became a living showcase of product innovation. The project also resulted in a refined motion template toolkit that simplified future production workflows for similar campaigns.
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Final Design
Approach
Collaborating with the production team, I contributed to the design and development of installation content for NikeTown Manhattan. The display featured a dynamic chandelier installation that transitioned through seasonal animations — snow, rain, sun, and wind — integrating natural elements to reflect the “Flash” collection’s adaptive qualities.
I focused on creating motion templates and visual assets that streamlined the animation pipeline, ensuring visual consistency across multiple installations. The design system balanced aesthetic energy with functional precision, allowing content to scale for future activations.
