Fanduel Sports
motion campaigns bringing the energy of live sports and real time betting to life.
Role:
Motion Graphics Design, Composer
Category:
Motion Graphics Design
Tools:
Photoshop, Cinema 4D, After Effects
Summary
Across multiple campaigns for FanDuel Sportsbook, the goal was to visualize the energy, precision, and immediacy of live sports through motion. From major event promotions to partnership campaigns with the NBA, each piece was designed to extend FanDuel’s brand identity into motion, creating a visual system that feels bold, data-driven, and unmistakably competitive.
The work spans a range of executions, from kinetic typography and real-time odds animations to live-action integrations and broadcast graphics. Together, these motion campaigns form a cohesive visual ecosystem that bridges product experience, sports culture, and brand storytelling.
Multiple Campaigns
Beyond the featured campaigns, this ongoing body of work includes additional promotional spots, feature launches, and experimental motion explorations for FanDuel. Each iteration builds on the same core motion principles, speed, clarity, and impact, allowing the system to scale and evolve while maintaining strong brand consistency across seasons, sports, and platforms.
